Overcome the key challenges of Tourism CEOs, Leaders & Entrepreneurs.
Get the tools, systems & support for your success and that of your organization.
Specialized coaching focusing on your
challenges as a Top-Level Tourism Professional.
Do any of these challenges sound familiar?
➜ Getting the support of stratregic decision-makers.
➜ Securing funding sources or reaching sales goals.
➜ Attracting the right type and quantity of visitors.
➜ Dealing with technology & artificial intelligence.
➜ Implementing sustainability in practical ways.
➜ Starting a new position or project in tourism.
➜ Leading projects with multi-sector partners.
➜ Growing / switching my career in tourism.
➜ Finding expert support to execute plans.
IF SO, THEN THE
TOURISM CEO COACHING CAN HELP!
What is the Tourism CEO Coaching Package?
This coaching provides personalized guidance and actionable strategies along with tools for Tourism CEOs & Leaders to:
✅ Career growth,
✅ Face new projects,
✅ Tackle complex issues,
✅ Enhance their leadership skills,
✅ Improve organizational performance,
✅ Overcome the challenges of the tourism sector.
All through convenient and flexible online one-on-one sessions that fit your agenda.
Santiago is an international expert with over 20 years of experience implementing practical science-based solutions in the public, private, communitarian, and academic sectors, helping people and organizations reach success:
Who is Santiago Rodríguez, PhD Tourism?
• Author of The Tourism Practitioner Newsletter.
• VP Marketing Agency for +130 Destinations.
• Data-Driven Strategist for +15 Destinations.
• Support to Tour Operators in 4 Continents.
• Developer of 4 Tourism Intelligence Tools.
• Mentor International University Platform.
• Author Tourism Market Access Program.
• Advisor of Public Bodies in 3 Countries.
• Artificial Intelligence & Web Developer.
• Tourism Responsible 2 National Parks.
• Author 8 Tourism Scientific Articles.
• Co-author 2 Unesco Declarations.
• CEO Water Source Trust Fund.
Get the tactics, tools & support for your success and that of your organization.
I stay tuned!
Santiago Rodríguez, PhD
Tools & Systems for Tourism
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Who is this course for?Any professional or soon-to-be who wants to boost their capacity to attract tourism, increase their income, and improve host communities' well-being through tourism.
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Why is attracting the type of tourism you want important?Tourism impacts relate to the economic but also to the social and environmental dimensions, especially for host communities. Therefore, improving your capacity to achieve the desired outcomes (and avoid undesired ones) is crucial for your current and future professional development, business success, and overall well-being.
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Who are you? Why should I listen to you?My name is Santiago Rodriguez. I'm a tourism professional with over 20 years of experience on three continents and a PhD, helping professionals and organizations with methods and tools to achieve the results they want. You absolutely do not have to listen to me, but working on practical solutions for the tourism sector is my specialty.
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What will I learn in this course?You'll learn how to view the process of attracting visitors in a clear and structured way, and I will guide you step-by-step on how to prepare your action plan.
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Ok. Got it. This must be expensive, right?No. It's $59.
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Most high-quality productivity or development courses are like €1,200 or €800. What's the deal?My main goal is to make development through tourism fun, easy, and accessible. How many people can actually afford those other expensive courses?
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What's missing in this course that those other courses charge so much for?You won't be watching any Oscar-winning cinematography and it isn't shot on some big budget. I'm not sitting on a private plane or in some rented beach house. It's me in my home office in Königswinter, Germany giving you the simple information you need to succeed.
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Ok...but still...is it worth €59?I spent 100+ hours working on this & providing the best resources, so you don't have to. You'll get instant access to the methodology to prepare yourself to attract the tourism you want. I've designed this course to be actionable. It's not some book you read once & shelve. It's a video-based course with a system and tools that you can use every day, and revisit frequently.
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How long will it take to see results?It depends on how active you are in the practice. Achieving development and life-improvement through tourism is not an overnight aim. But if you follow the lessons and apply the tools, you will greatly accelerate your path to success. If you do absolutely nothing, you won't see any results.
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Does the course come with email or call support?No, the course is designed to be self-guided and self-paced. With the tourism projects we are involved in to bring you the best experience- and science-based resources, we cannot provide 1:1 support via email or calls.
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Do I get lifetime access?Absolutely. You can access it for as long as you'd like with no extra payment.
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Ok, what do I do next if I want to enroll?Click the button below and get started today.
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How does the Get Visitors Execution Program impact my destimation or business?It helps to establish a long-term and consistent flow of independent visitors and also from trusted travel trade channels, increasing the reliability of your visitor base.
How the Tourism CEO Coaching Works
The coaching package is delivered through the following steps on a time span of no more than 6 weeks, adjusted to your agenda:
1
Initial
Assessment
A 90 minutes comprehensive session to identify your unique 3 priority areas.
2
Focused
Sessions
3 sessions x 60 minutes each, focusing on your 3 prioritized areas.
3
Continuous
Support
Reach out to me directly with any questions regarding the key support areas during the coaching period.
4
Final
Review
A 60 minutes session to assess overall progress and plan for your own ongoing development.
10 Key Challenges of Tourism CEOs, Leaders & Entrepreneurs.
Depending on the specific challenges you are facing, the coaching will focus on up to 3* of the support areas listed bellow**.
Challenge Addressed: Getting support from decision-makers; balancing diverse interests of stakeholders; coordinating efforts among various stakeholders.
STAKEHOLDER MANAGEMENT & RELATIONSHIP BUILDING
1
Challenge Addressed: Standing out in a competitive market; data-driven content and marketing strategies; cost-effective targeted marketing strategies.
ATTRACTING THE VISITORS YOU WANT & MARKETING
2
Challenge Addressed: Accessing updated market information; navigating the diversity data sources; finding the right combination of data for practical use.
TOURISM INTELLIGENCE & DATA-DRIVEN MANAGEMENT
3
Challenge Addressed: Integrating sustainability into strategy; balancing economic growth with environmental and social needs.
SUSTAINABLE TOURISM LEADERSHIP
4
Challenge Addressed: Driving digital transformation; harnessing Artificial Intelligence in practical ways; keeping up with technology trends.
TECHNOLOGY & INNOVATION LEADERSHIP
5
Challenge Addressed: Securing and maintaining funding; ensuring financial sustainability with limited budgets; justifying your organization’s value.
FINANCIAL MANAGEMENT & FUNDING STRATEGIES
6
Challenge Addressed: Developing and implementing long-term strategic plans; guiding the organization through industry changes and disruptions.
STRATEGIC VISION & LEADERSHIP DEVELOPMENT
7
Challenge Addressed: Continuously updating knowledge and skills; building a professional network; advancing my carrer in tourism.
PERSONAL DEVELOPMENT, NETWORKING & GROWTH
8
Challenge Addressed: Setting and achieving KPIs; attracting and retaining top talent; fostering an innovative culture.
ORGANIZATIONAL & CULTURAL ENHANCEMENT
9
Challenge Addressed: Representing your organization at relevant forums; influencing tourism policies.
POLICY ADVOCACY & INDUSTRY REPRESENTATION
10
* The 3 support areas will be identified in the initial session.
** If you need support on more than 3 areas, let’s chat to build a tailored service package for you.
Total price: €1.499 EUR
What is the price of the Tourism CEO Coaching?
Question: Can I get a preview of the coaching style before commiting to the full package?
Answer: Absolutely just get in touch by clicking in the button above.
ATTENTION: Santiago can take only a limited number of CEOs per year! Please get in touch to check availability.
More FAQs
Who is the Tourism CEO Coaching Package For?
This exclusive coaching package is designed for Top-Level Tourism Professionals such as CEOs, Leaders, or Entrepreneurs in public or private tourism organizations and companies like DMOs, Service Providers, Attractions or Associations, looking for effective tools & systems to improve their performance, their organization’s results, grow their careers, and attract the visitors they want.
Benefits of the Tourism CEO Coaching Package
Provides concrete roadmaps and tools for immediate implementation.
ACTIONABLE STRATEGIES
Tailored to the specific challenges of each Tourism CEO, Leader or Entrepreneur.
PERSONALIZED APPROACH
Leverages 20+ years of international tourism success & experience.
SPECIALIZED
GUIDANCE
Several direct channels, on top of the 1 on 1 sessions, during the coaching.
CONTINUOS COMMUNICATION
Provides after-coaching access to experts to support you on action taking.
IMPLEMENTATION
SUPPORT
Addresses strategic, operational, or personal leadership aspects.
COMPREHENSIVE COVERAGE